The internet is a chaotic place with a lot of content being produced every second. A great way to ensure success is trying to reach people through different platforms (you never know where they are hanging out right now).
Instagram has a terrific organic reach and allows you to leverage hashtags for reaching audiences with different interests. Based on the theme of your YouTube video, you can use up to 30 hashtags per post and get more views (please read the hashtag strategy I shared above).
You can even create your own brand hashtag that will increase your footprint. Once enough people in your community identify with it, it gets the ball rolling whenever you launch a new content piece.
If you want to take your Instagram engagement to the next level, you can consider running a giveaway and offering a prize to your followers.
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